To find the winner in this category, we were asking which hearing aids are currently the best solutions that money can buy? Most importantly, this means “sound quality”, which we based on technological considerations along with the response and satisfaction of clients. Secondly, the winners in this category should be very easy to use – that is they do automatically adjust to environmental and situational needs to deliver the best listening experience without a user having to think about or adjust their hearing aids. But these were not the only factors we looked at, as we also considered the following:

1. Wearers tend to favour smaller and more discreet solutions.
2. Ability to connect wirelessly to other devices, such as mobile phone, music players, laptops and more

And there were two standout performers. The Signia Pure 7 Xperience and the Phonak Audeo M90.

Signia Pure 7 – Xperience

By improving sound quality and audibility, and by tailoring settings to the wearer’s individual preference, Signia Xperience hearing aids are clinically proven* to lead the world in minimising listening effort. They are also a step forward from the Nx platform, which was the first technology to provide the industry’s first genuine solution to the own voice issue 

Despite the elegantly slim design the Signia Pure 7 X provides fully-featured Bluetooth connectivity and the worlds first integrated acoustic-motion sensor. It also features an optional t-coil and the best speech understanding in noise, even when the wearer is in motion.


  • Xperience technology is also available in a range of technology levels (price points) and models, including in-the-canal models. See here.
  • 10 colour choices

Key Technologies

  • YourSound Technology Redesigned acoustic sensors plus an integrated motion sensor provide detailed information about where
    the wearers are and what they are doing. Dynamic Soundscape Processing and Own Voice Processing
    (OVP™), process this information delivering the most natural and personalized sound.
  • Tinnitus A choice of tinnitus treatments based on amplified notch therapy or traditional noise therapy signals. It is
    even possible to combine the two approaches. 
  • Sound Clarity Sound Clarity provides lifelike sound which covers the full spectrum of wearing situations. 
  • Speech Quality Speech Quality delivers improved speech understanding and communication ease in noise
  • Wearer Interaction Technically inclined wearers may appreciate having extra control over their hearing aids. Signia Xperience
    hearing aids offer these wearers a comprehensive range of adjustment options via the Signia App. 
  • Direct Streaming Signia Xperience hearing aids can be connected directly to Apple devices for phone calls and audio
    streaming – without additional accessories. For Android devices the StreamLine Mic accessory makes
    streaming easy. The StreamLine TV accessory sends high quality stereo sound from the wearer’s TV directly
    to the Xperience hearing aids. Available for Bluetooth hearing aids.

Phonak Audeo M90

Phonak Audéo Marvel focuses on what you expect from a first-class hearing aid – a clear, rich sound experience. Combined with modern technology it is a multifunctional hearing aid that conveys love at first sound.

Phonak Audeo combine excellence in speech understanding and comfort, while also appealing to your individual style and preferences.

Importantly, they adapt to your precise environment. They are able to recognise when you are in a busy café and activate the “comfort in noise” program. And then, if you start a conversation will seamlessly blend into a “speech in noise” program, without you having to adjust your hearing aids.


  • Available in a variety of skin-tone colors.
  • Available in four (4) form factors
  • Four technology levels (price points).

Key Technologies & Benefits

  • Clear, rich sound Enjoy better speech understanding in noise¹, less listening effort² and be amazed at how well your hearing aids perform from the first fit and every time you wear them.

  • Connects to smartphones, TV and more Phonak Audéo Marvel hearing aids connect directly to either your iOS or Android smartphone or other Bluetooth® enabled devices. Use them for hands-free calls, listening to TV, music, e-books, podcasts and so much more.

  • Rechargeable Available with powerful rechargeable technology, Marvel hearing aids are easy to use, quick to charge and offer a full day of hearing including streaming.

  • And more…